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 Zbliża się koniec roku, a wraz z nim czas poszukiwań nowego kalendarza. Wybór jest trudny, gdyż na rynku mamy wiele ciekawych i kolorowych publikacji. Wśród tych masowych produktów są jednak prawdziwe perełki - kalendarze, które ukazują się niezmiennie od wielu lat.
 Weranda pełna słońca to słodko-gorzka książka o życiu kobiety, w której każda z nas może odnaleźć cząstkę siebie. Opowiada o stracie i cierpieniu, ale także o wybaczaniu, rodzącej się miłości i nie zawsze prostych kontaktach z rodziną.
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| Autor: |
A.R. Sorkin |
| Wydawnictwo: |
Penguin |
| Liczba stron: |
640 |
| Data wydania: |
2010 |
| ISBN: |
978-0-14-104316-6 |
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SHORTLISTED FOR THE BBC SAMUEL JOHNSON PRIZE 2010 They were masters of the financial universe, flying in private jets and raking in billions. They thought they were too big to fail. Yet they would bring the world to its knees. Andrew Ross Sorkin, the news-breaking New York Times journalist, delivers the first true in-the-room account of the most powerful men and women at the eye of the financial storm - from reviled Lehman Brothers CEO Dick 'the...
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| Autor: |
R. Moore |
| Wydawnictwo: |
Routledge |
| Liczba stron: |
600 |
| Data wydania: |
2010 |
| ISBN: |
978-0-415-96548-4 |
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Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. The volume is intended for upper-level...
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Time Series: Theory and Methods is a systematic account of linear time series models and their application to the modeling and prediction of data collected sequentially in time. The aim is to provide specific techniques for handling data and at the same time to provide a thorough understanding of the mathematical basis for the techniques. Both time and frequency domain methods are discussed, but the book is written in such a way that either...
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Podręcznik opracowano na podstawie programu nauczania przedmiotu ekonomika, zawartego w dokumentacji programowej dla zawodu technika ekonomisty, nr 341[02]/MEN/2008.05.20. W podręczniku cz. 2 omówiono: ubezpieczenia, politykę personalną przedsiębiorstwa, gospodarowanie finansami, rolę i znaczenia kontroli. Każdy rozdział kończy się zadaniami do przemyślenia i dyskusji. Przykłady oraz wzory pozwalają lepiej i skuteczniej zrozumieć materiał...
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Mam tylko jedną prośbę: róbcie to JUŻ, TERAZ...
Co w trawie piszczy, czyli pośredniczy raport z lat 2002 / 2003
Co w trawie piszczy, czyli pośredniczy raport z lat 2003 / 2004
Nie czyń drugiemu co tobie niemiłe
Różnice między pracą nad ofertą otwartą i z klauzulą wyłączności
Dlaczego firmy nie pracują na zasadach wyłączności, zwłaszcza w dużych miastach?
Jak sprawić by sprzedający, kupujący i pośrednik współdziałali ze sobą?
OŚWIADCZENIE...
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| Autor: |
J. Cassidy |
| Wydawnictwo: |
Penguin |
| Liczba stron: |
400 |
| Data wydania: |
2010 |
| ISBN: |
978-0-14-103651-9 |
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How did we get to where we are? John Cassidy shows that the roots of our most recent financial failure lie not with individuals, but with an idea - the idea that markets are inherently rational. He gives us the big picture behind the financial headlines, tracing the rise and fall of free market ideology from Adam Smith to Milton Friedman and Alan Greenspan. Full of wit, sense and, above all, a deeper understanding, How Markets Fail argues for the...
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Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it...
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| Autor: |
I. Varner |
| Wydawnictwo: |
McGraw-Hill |
| Liczba stron: |
496 |
| Data wydania: |
2010 |
| ISBN: |
978-0-07-128912-2 |
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Intercultural Communication in the Global Workplace, 5e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and...
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Everything the independent investor needs to know to effectively invest in gold With today's increasing economic uncertainties, a strong investment strategy is to put a portion of your net worth in gold. However, given investors' overall lack of knowledge about gold as an investment, as wealth insurance, or as a store of value, many are hesitant to enter this arena. That's why Jim Gibbons has created The Golden Rule. This book answers many...
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The new and revised edition of this modern day classic provides the critical piece that will make any lean transformation a dynamic continuous success. It shows you how to implement a transformation that cannot fail by developing a culture that will have all your stakeholders involved in the process and invested in the outcome. It will teach you how to build success from the top down and the bottom up at the same time. If you are a leader at any...
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| Autor: |
A. Bernstein |
| Wydawnictwo: |
Viking |
| Liczba stron: |
264 |
| Data wydania: |
2010 |
| ISBN: |
978-0-14-302652-5 |
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In Defence of Business in Developing Economies is a view from developing countries on why corporations should stop appeasing their critics and promote the benefits of capitalism for the Global South. Ann Bernstein's inspiration for this book came in 1997 when South Africa's Truth and Reconciliation Commission held a week of hearings focused on business and its role during apartheid. In the same week, Nelson Mandela implicitly challenged many of...
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America is under attack. Its institutions and values are under daily assault. But the principal culprits are not foreign terrorists. They are influential and powerful Americans secretly stirring up disunion and disloyalty in the shifting shadows of the Democratic Party. New York Times best-selling authors David Horowitz and Richard Poe (both former radicals) weave together riveting history, investigative reporting, and cutting political analysis...
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The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap...
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Traditionally, industry has been accused of sacrificing sustainable development in the pursuit of short-term profit. Yet today, under the banner of Corporate Environmental Responsibility (CER), a growing number of business organizations are claiming to be part of the solution rather than part of the problem. So, what is this emerging phenomenon of CER and what does it aspire to achieve? How pervasive is it and what are its implications for both...
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With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's...
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his wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer...
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| Autor: |
C. Carroll |
| Wydawnictwo: |
Routledge |
| Liczba stron: |
480 |
| Data wydania: |
2010 |
| ISBN: |
978-0-415-87152-5 |
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This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than 25 countries, contributors write about their local media and business communities, representing developed, emerging, and frontier...
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The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing,...
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What's the best way to become a successful investor and trader? Will following your instincts give you better returns? Why does trading come naturally to some people, and how can you learn from them? Legendary traders such as George Soros and Benjamin Graham use a full range of tactics and techniques to achieve their stock market success. But they don't only use analysis and statistics, they also use their instincts and intuition. Curtis Faith,...
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A nation's economic success depends on the capacity of its companies and trading organizations to develop business relationships, trade and do business in the international arena. Doing business across borders subtly changes the processes and skills the successful manager needs. Cultural, social, geographic and legal factors serve to complicate the picture. The mantra for managers today is think global, act local. In this book the authors...
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Nauka pisania dla dzieci jest zwykle dużym problemem. Aby ją ułatwić, warto wykonywać ćwiczenia ruchowe oraz przygotowywać dziecko do poznawania liter.Z poniższego tekstu nauczycie się jak ćwiczyć z najmłodszymi, aby byli dobrze przystosowani do nauki w szkole.