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Marketing Theory
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Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. A marketing theory text written specifically for students Provides an introduction and overview of the role of theory in marketing Contributors are leading, well-established authorities in their fields Explains key concepts for students in a clear, readable and concise manner. Provides full, in-depth coverage of all topics, with recommended further readings
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Produkt pochodzi z: Marketing Theory
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The first point of reference for up-to-date marketing information .
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The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations. It takes an analytical and strategic approach to marketing, providing a framework for...
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| Autor: |
M. Baker |
| Wydawnictwo: |
Routledge |
| Liczba stron: |
680 |
| Data wydania: |
2001 |
| ISBN: |
978-0-415-25517-2 |
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Published in paperback for the first time, the Routledge Encyclopedia of Translation Studies is the ideal reference work for anyone with an academic or professional interest in translation.Drawing on the expertise of over ninety contributors from more than thirty countries, the Encyclopedia offers a detailed overview of translation studies.Part 1 covers the conceptual framework of the discipline, with topics including:* drama, literary and poetry...
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'Book of the month ... beautiful photographs ... lots of useful information' - BBC Homes & Antiques 'Incorporates useful practical information alongside inspiration' - House & Garden An enlightened approach to pool design, The Swimming Pool matches superb aesthetics with the best of today's most innovative building materials to create the ultimate guide to building the ultimate luxury. Renowned landscape designer Martha Baker...
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| Autor: |
M. Baker |
| Wydawnictwo: |
Routledge |
| Liczba stron: |
3080 |
| Data wydania: |
2001 |
| ISBN: |
0-415-21396-7 |
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With the continuing growth of interest in marketing there has developed a parallel concern for the history of marketing thought and the evolution of marketing theory. This concern is mirrored by the introduction of many courses at both undergraduate and graduate level which address these topics. However, the relevant sources themselves remain difficult to access, especially those that are over fifteen years old. Marketing gathers together the...
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O tym, jakich pytań nie zadawać nieznajomym, jak być dobrym gościem, kiedy Polak zostaje starym kawalerem i dlaczego Amerykanie nie proszą o pomoc – razem z autorką przekraczamy ocean znaczeń i wdzieramy się w dżunglę kulturowych symboli polskiego przylądka.
Ciąża to wspaniały okres dla przyszłej mamy oraz jej otoczenia. Wyczekiwanie na badanie USG, pierwsze ruchy dziecka, obserwacja rosnącego brzuszka. Oprócz wielkich oczekiwań i radości, ciąża jest również czasem ogromnych zmian w sposobie odżywiania i stylu życia. Przyszła mama musi pamiętać o terminach wizyt u lekarza oraz wykonywać badania w określonym czasie.
Od 10 lutego 2011 r pod adresem internetowym www.krytyka-architektury.info można pobrać drugi numer cyfrowego magazynu architektonicznego pt. "Krytyka Architektury". Kwartalnik dostępny jest również w wersji wydruku na życzenie na specjalne zamówienie czytelników.