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 Wiedza przeciętnego człowieka na temat Australii z reguły nie jest zbyt duża. Ten odległy kraj i kontynent zarazem, kojarzymy zazwyczaj z operą w Sydney, pociesznymi misiami koala i wszechobecnymi, skaczącymi kangurami.
 O tym, jakich pytań nie zadawać nieznajomym, jak być dobrym gościem, kiedy Polak zostaje starym kawalerem i dlaczego Amerykanie nie proszą o pomoc – razem z autorką przekraczamy ocean znaczeń i wdzieramy się w dżunglę kulturowych symboli polskiego przylądka.
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The most accessible principles book on the market, UNDERSTANDING OF MACROECONOMICS, 13e, International Edition has been updated to reflect current economic conditions. Students will be able to apply economic concepts to the world around them with UNDERSTANDING OF MACROECONOMICS, 13e, International Edition. The up-to-date text includes analysis and explanation of measures of economic activity in today's market. It also includes highlights of the...
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The most accessible principles book on the market, UNDERSTANDING OF MICROECONOMICS, 13e, International Edition has been updated to reflect current economic conditions. Students will be able to apply economic concepts to the world around them with UNDERSTANDING OF MICROECONOMICS, 13e, International Edition. The up-to-date text includes analysis and explanation of measures of economic activity in today's market. It also includes highlights of the...
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Do you want to learn the basics of C++ and understand the "why?" behind its key concepts? In C++ PROGRAMMING: FROM PROBLEM ANALYSIS TO PROGRAM DESIGN, 5e, International Edition, author D.S. Malik continues his example-based methodology for introducing and teaching C++ Programming. Each chapter in this fifth edition of C++ PROGRAMMING: FROM PROBLEM ANALYSIS TO PROGRAM DESIGN, 5e, International Edition, the definitive text for CS1 courses, includes...
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DISCOVERING COMPUTERS - FUNDAMENTALS, International Edition covers the same breadth, but with less depth than Discovering Computers 2011, Complete. The text is ideal for use in a short course on computer concepts or in application software courses because of its thorough and concise coverage. You will gain a solid understanding of the current trends in technology and computer concepts as they are applied to today's digital world. Updated for...
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Economics is global and the Eighth Edition of PRINCIPLES OF MACROECONOMICS, International Edition maintains the hallmarks of the Melvin/Boyes series-accessible writing, strong pedagogy, and integration of global economic issues-while faithfully presenting the latest thinking of economists on important macroeconomic phenomena. The authors have carefully integrated their popular pedagogy, cutting-edge teaching and learning technology, and a full...
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Economics is global and the PRINCIPLES OF MICROECONOMICS, 8e, International Edition maintains the hallmarks of the Boyes/Melvin series-accessible writing, strong pedagogy, and integration of global economic issues-while faithfully presenting the latest thinking of economists on important microeconomic phenomena. The authors have carefully integrated their popular pedagogy, cutting-edge teaching and learning technology, and a full range of...
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Economics is global and the PRINCIPLES OF ECONOMICS, 8e, International Edition maintains the hallmarks of the Melvin/Boyes series-accessible writing, strong pedagogy, and integration of global economic issues-while faithfully presenting the latest thinking of economists on important microeconomic and macroeconomic phenomena. The authors have carefully integrated their popular pedagogy, cutting-edge teaching and learning technology, and a full...
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Powers/Needles/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations of today's students and on extensive feedback from instructors. These substantial changes meet the needs of students, who not only face a business world increasingly complicated by ethical issues, globalization, and...
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MARKETING FOUNDATIONS, 4e, International Edition offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while...
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Powers/Needles/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations of today's students and on extensive feedback from instructors. These substantial changes meet the needs of students, who not only face a business world increasingly complicated by ethical issues, globalization, and...
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With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's...
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his wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer...
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This comprehensive text is designed to focus on skills that employers demand in today's workplace - thinking, listening, composing, revising and editing skills. The text takes a learn-by-doing approach, including applications and pedagogical devices to aid in mastering technical writing.
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This text is well known for using the Keynesian model in the teaching of economics; yet in recent editions, the authors have expanded coverage of the growth model considerably to achieve more balanced coverage. The text uses the aggregate supply/ aggregate demand model as a fundamental tool for learning macroeconomics. It achieves the right level of rigor and detail, presenting complicated concepts in a relatively straightforward manner and using...
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Give future and current managers a thorough understanding of the financial theory that is essential for developing and implementing effective financial strategies in business today. Brigham/Ehrhardt's leading FINANCIAL MANAGEMENT: THEORY AND PRACTICE, 13E is the only text that presents a striking balance between solid financial theory and practical applications. Your students gain a strong working knowledge of today's financial environment as...
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Personal Development for Life and Work, 10e, International Edition is designed to help students recognize the importance of soft skills, critical thinking skills, and a strong work ethic in today's workplace. The text is divided into four parts: 1) It's all About You; 2) It's All About Communicating; 3) It's All About Working with Others; 4) It's AllAbout Workplace Success. Chapters are arranged in short sections that include self-assessments,...
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By combining algebraic and graphical approaches with practical business and personal finance applications, South-Western's FINANCIAL ALGEBRA, motivates high school students to explore algebraic thinking patterns and functions in a financial context. FINANCIAL ALGEBRA will help your students achieve success by offering an applications based learning approach incorporating Algebra I, Algebra II, and Geometry topics. Authors Gerver and Sgroi have...
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International Business is the market-leading high school international business text and provides the foundation for studying international business and conducting business in the global economy. Students develop the appreciation, knowledge, skills, and abilities needed to live and work in a global marketplace and are provided with a wealth of learning experiences that will prepare them for entry-level international business and marketing...
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Now in its Sixth Edition, Understanding Operating Systems, International Edition continues to provide a clear and straightforward explanation of operating theory and practice. As in previous editions, the book's highly-regarded structure begins with a discussion of fundamentals before moving on to specific operating systems. This edition has been updated and modernized; now included are enhanced discussions of the latest innovation evolutions...
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Created through a "student-tested, faculty-approved" review process with over 100 students and faculty, SELL is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. SELL employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary...
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